The Zesto has gotten wonderful reviews. I firmly believe that to get what vinyl really has to offer, you have to go to a certain threshold. Admittedly, I have not heard the recent small VPI or any number of others that are in the 2-3000 dollar ballpark. But, as you note, Moonguy, the phono stage is also important. I'd rather see somebody look for a used higher quality phono stage than buy a budget one, just to get in the door. At the price of the Zesto (and also, I gather the Fosgate has gotten a good reception, although i haven't heard it either), the price of entry for a very high quality phono stage is, if not cheap, more accessible.