There is always consumer backlash when it is perceived that a business that has little competition is charging too much for goods or services, human nature. But in the wings there is always someone dreaming of building a better mousetrap whether it is driven by altruism ;^) or greed, the true benefit of how capitalism works in a free society. Paypal must remain paranoid in order to stay on top. If greed and complacency becomes the overiding consideration in their business model, they will assuredly be superceded by a better model, easier to use and cheaper. In that way we all benefit, so keep the faith, a 3.5% fee on a sales transaction will not last forever and I'm sure they are aware of it. What they may not consider to the extent that they might is that folks will readily use a different service if it cost the same or close if it is perceived Paypal has alienated them personally by being too "greedy" as is seen by some of the comments in this thread. The best option including price and convenience for the end user will ALWAYS prevail.