Actusreus: There are probably two relevant pieces of information for you here with respect to your question.
1) Whether unipivot or more traditional pivoted tonearm, if you measure VTF above the height of the record you will end up with a reading that is higher depending on how high above record height you are taking the reading.
I've included a URL below to a review of the Canrong scale below, which is a scale that I've used for the past 4-5 years. Weigh platform on the scale is about 4-5 mm high so a couple of mm higher than a typical 140-180 gram record. I did some experimentation early on with my scale and figured that measuring with the scale would give me a reading that was about .015 gram high, which is not a lot but certainly is a discrepancy.
All things being equal, you should try and measure VTF as close to real record height as possible.
2) With respect to unipivots, though, and especially unipivots with low slung counterweights apparently, there are other issues at play. Don't ask me to explain why (I'll leave that to other physics experts here) but with a typical scale, even measuring VTF at exactly the height of a record will result in an overread of actual tracking force, possible by as much as .2 grams, which is much more significant.
I believe this is why VPI often recommends VTF which is at the higher end of the recommended range with most cartridges (generally a pretty good idea anyway but a particularly good idea with unipivots); I could be wrong but I vaguely recal reading somewhere a few times that VPI actually recommended a VTF for a specific cartridge that was slightly higher than the max VTF for the cartridge recommended by the manufacturer and this may well be the reason why.
http://www.tnt-audio.com/accessories/canrong_crb5_e.html