Go to computer audio dominated forums and look at the vast amount of posters who have obtained their first high res download and are completely unaware they need software that supports the format. These folks are not interested in quality sound reproduction. Afraid they are just hipsters.
Really? I don't think I've seen this. I doubt many hipsters but HD files, in fact I think very few people buy HD audio files. I imagine Chesky wishes HD Tracks annual sales were that of iTunes sales of Taylor Swift.
People that call themselves audiophiles are a strange group. There are those that love music and like it on good equipment and enjoy that, then there are those that have the "best" system and the rest are junk. Those are the ones that spend more on the equipment than the media that goes into. It seems like two very different camps.