I sent the following letter to Sterophile:
Those of us who have been audiophiles for a long time(20+ years) have chronicled the progress of audio components. We have gone down the wrong road too many times to count. Either led there by others or led by our own ignorance and prejudice. We need to remember that while for the consumer this is a hobby for the producers it is a business. Producers must make a profit or die.The road to hi-fi perfection is littered with excellent products whose producers did not pay attention to normal business practices.
Audio producers have to fight for market share like anyone else. The best way to get market share is through aggressive advertising. Build a better mouse trap and they will come to you. Design a slick ad campaign and they will also come to you. There is a problem however. The audio reviewer. If done correctly, it seeks to pick the best mouse trap and debunk the advertising myths. Like manufactures the magazine is also a business and it must make a profit or die. Even worse it's profits come primarily form the very producers it seek to evaluate. A canceled subscription hardly competes with a canceled ad. This puts an ethical strain own the most principled reviewer.
Audiophiles aren't stupid. This a hobby. We are not just interested in good music. We like our components to come in beautiful packages, exclusivity, etc. Just because we purchased something unnecessary does not mean we were tricked. I am sure the piano black finish on my turntable has nothing to do with the sound. Does that mean I was tricked?
From a consumer standpoint if a manufacturer claims that his product sounds better or different it is the reviewers job to evaluate the manufactures claim.
Most reviewers want the manufacturers claim to be true. The reasons are obvious. They recommend a better product to their readers, the state of the art is advanced and the manufacturer can buy ads. Negative reviews save their readers money and nudge producers in the right direction and establish their credibility.
Ironically everyone can't be right. Being right or wrong has serious financial consequences for all involved. Reviewers have been wrong. Manufacturers have been wrong and sadly some have tried to rig the process. More often than not mistakes are based on ignorance and prejudice. Ignorance must be cured by the ignorant, and corruption should be prosecuted. Maybe we can do something about prejudice?
If we did not know what product is being tested we could at least eliminate our personal prejudice. Nothing wrong with double blind testing(dbt) per se. The proponents of dbt bring their own prejudices to the table. They want to engage in very short tests conducted by the uninitiated. Most proponents of dbt use it to try and prove what they already have concluded.eg cables and amps all sound the same. And that expensive products are just a rip off. How about a dbt between vinyl and digital. Or electrostatic and dynamic speakers- tubes and solid state.
The opponents of dbt are also somewhat disingenuous . I do not need dbt because I am not prejudiced. It is the nature of prejudice to not be aware of it.. The person who is prejudiced just thinks he is right.
The design of components is a mixture of art and science. The reviewers job is almost all art Some things just don't lend it self to scientific testing. Could you have a dbt of who is the most beautiful women or what piece of music is the most soothing.
Alas dbt does not even approach the real question. What difference does it make to me whether a &b sound different or the same. My point is which one more closley approximates the illusion of real music for me. Hasn't that always been the goal for audiophiles.
I have always stated that dbt is more a test of sonic memory, the better your memory the better the better you will test.
If you read this carefully you are going to be surprised by my conclusion. Everyone who is involved in audio design or review should from time to time engage in some sort of dbt testing! Your goal should be to determine which product sounds more like music. You may discover biases you did not know you have. Take your time. Make your dbt as much like your regular evaluation process. I think you will benefit from it.
Reginald G. Addison
rgregadd@aol.com
Forestville, Maryland
Those of us who have been audiophiles for a long time(20+ years) have chronicled the progress of audio components. We have gone down the wrong road too many times to count. Either led there by others or led by our own ignorance and prejudice. We need to remember that while for the consumer this is a hobby for the producers it is a business. Producers must make a profit or die.The road to hi-fi perfection is littered with excellent products whose producers did not pay attention to normal business practices.
Audio producers have to fight for market share like anyone else. The best way to get market share is through aggressive advertising. Build a better mouse trap and they will come to you. Design a slick ad campaign and they will also come to you. There is a problem however. The audio reviewer. If done correctly, it seeks to pick the best mouse trap and debunk the advertising myths. Like manufactures the magazine is also a business and it must make a profit or die. Even worse it's profits come primarily form the very producers it seek to evaluate. A canceled subscription hardly competes with a canceled ad. This puts an ethical strain own the most principled reviewer.
Audiophiles aren't stupid. This a hobby. We are not just interested in good music. We like our components to come in beautiful packages, exclusivity, etc. Just because we purchased something unnecessary does not mean we were tricked. I am sure the piano black finish on my turntable has nothing to do with the sound. Does that mean I was tricked?
From a consumer standpoint if a manufacturer claims that his product sounds better or different it is the reviewers job to evaluate the manufactures claim.
Most reviewers want the manufacturers claim to be true. The reasons are obvious. They recommend a better product to their readers, the state of the art is advanced and the manufacturer can buy ads. Negative reviews save their readers money and nudge producers in the right direction and establish their credibility.
Ironically everyone can't be right. Being right or wrong has serious financial consequences for all involved. Reviewers have been wrong. Manufacturers have been wrong and sadly some have tried to rig the process. More often than not mistakes are based on ignorance and prejudice. Ignorance must be cured by the ignorant, and corruption should be prosecuted. Maybe we can do something about prejudice?
If we did not know what product is being tested we could at least eliminate our personal prejudice. Nothing wrong with double blind testing(dbt) per se. The proponents of dbt bring their own prejudices to the table. They want to engage in very short tests conducted by the uninitiated. Most proponents of dbt use it to try and prove what they already have concluded.eg cables and amps all sound the same. And that expensive products are just a rip off. How about a dbt between vinyl and digital. Or electrostatic and dynamic speakers- tubes and solid state.
The opponents of dbt are also somewhat disingenuous . I do not need dbt because I am not prejudiced. It is the nature of prejudice to not be aware of it.. The person who is prejudiced just thinks he is right.
The design of components is a mixture of art and science. The reviewers job is almost all art Some things just don't lend it self to scientific testing. Could you have a dbt of who is the most beautiful women or what piece of music is the most soothing.
Alas dbt does not even approach the real question. What difference does it make to me whether a &b sound different or the same. My point is which one more closley approximates the illusion of real music for me. Hasn't that always been the goal for audiophiles.
I have always stated that dbt is more a test of sonic memory, the better your memory the better the better you will test.
If you read this carefully you are going to be surprised by my conclusion. Everyone who is involved in audio design or review should from time to time engage in some sort of dbt testing! Your goal should be to determine which product sounds more like music. You may discover biases you did not know you have. Take your time. Make your dbt as much like your regular evaluation process. I think you will benefit from it.
Reginald G. Addison
rgregadd@aol.com
Forestville, Maryland