I need help on directionality of speaker cables

Oh my...the measurists are out in THIS thread.

Do you guys ever LISTEN CAREFULLY to this stuff? And even if you do and hear no difference, do you believe that no difference exists...that is, that NO ONE can hear a difference? (That really is a question.)
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Bob,

Since you've called upon me, I've to do a bit of homework. A quick search got me to an article by Stereophile written by Robert Harley on the effects of cable directionality in digital cables. To summarize, he not only heard a difference in sound directionality but had done measurements to see the RMS jitter drop when he reversed the cable direction. He did the tests five times each on three different cables.

http://www.stereophile.com/features/368/index3.html

The measurements done confirmed the reports of the critical listeners that digital interconnects sound different when connected in different directions. There are many interesting variables mentioned as well in affecting the directionality such as how the two RCA plugs were soldered to the cable, any bumps or discontinuities in the solder that will cause a change in characteristic impedance etc.

I believe this report may apply to all cables and not only to digital cable.

Another note in Nordost webpage on the importance of cable directionality that some of you may treat as a marketing ploy.

http://www.nordost.com/faq/morefaq.cfm?startrow=3&maxrows=2

I would rather not to comment on whether I heard a difference when I changed the directions of my speaker cables as this may be like asking a question of whether you would hear a difference with power cords. I would suggest to try it out yourself and see. IF you can't hear a difference that let that be it.

Ryder, you are talking about a different 'animal' with digital cables, since they do not carry AC signals but a stream of information to the next stage. There might be a difference in the cables' capabilities depending on direction.
As for hearing a difference in AC conducting cable, such as speaker cables, I am not disputing whether one hears a difference, but the 'reasons' given for the perceived differences, which all have to do with the 'direction of the signal or current in speaker cables, when there is NO direction for AC currents.
respectfully, Bob P.

Bob, then can you elucidate me on how the 'stream of information' is carried to the next stage if they don't carry AC signals? Signals in the form of electrons still need to pass through the cable isn't it?

Thanks for the responses... I did not intend to get folks riled up over what I thought was an innocent question :0)

I've gone with the advice of Aball & Fatparrot, and all is well. Peace out.