Brizonbiovizier's point about sighted tests is an important one.
If you take away the visual cues then much of the fanciful amazing properties of one cable versus another disappear as Mike Lavigne found out (much to his credit for doing a blind test and advancing his understanding of the true magnitude of cable differences, which is ever so small).
Those spending $1000 to $7000 or more on speaker cables would do well to conduct some blind tests and put their own convictions to the test (wife or friend can help). I assure you that many of you will be just as surprised as Mike Lavigne was.
As for those spending $50 to $200 cables it hardly seems worth the bother to go to blind tests or trying to show others that what they hear is influenced by what they see.
BTW- Absolutely Nobody is immune from visual cues or rave reviews that predilect our thinking...we ALL suffer from this. I suffer from it with ATC speakers...I read about all those mastering engineers, grammys and prestigious studios and I am predilected to think ATC must be something special. They do sound nice no doubt. A bit too forward sounding for some and I respect those who feel that way because there are so many great speakers out there. I know for sure that I am influenced by their user list and AES participation and AES papers with regard to my respect for their quality - it ain't purely what I hear. This is why all serious medical research involves placebos.
If you take away the visual cues then much of the fanciful amazing properties of one cable versus another disappear as Mike Lavigne found out (much to his credit for doing a blind test and advancing his understanding of the true magnitude of cable differences, which is ever so small).
Those spending $1000 to $7000 or more on speaker cables would do well to conduct some blind tests and put their own convictions to the test (wife or friend can help). I assure you that many of you will be just as surprised as Mike Lavigne was.
As for those spending $50 to $200 cables it hardly seems worth the bother to go to blind tests or trying to show others that what they hear is influenced by what they see.
BTW- Absolutely Nobody is immune from visual cues or rave reviews that predilect our thinking...we ALL suffer from this. I suffer from it with ATC speakers...I read about all those mastering engineers, grammys and prestigious studios and I am predilected to think ATC must be something special. They do sound nice no doubt. A bit too forward sounding for some and I respect those who feel that way because there are so many great speakers out there. I know for sure that I am influenced by their user list and AES participation and AES papers with regard to my respect for their quality - it ain't purely what I hear. This is why all serious medical research involves placebos.