Directional interconnect cables


I see several big-name interconnect vendors mark directional arrows on the outer jacket of the cables.

How is it that a wire can be directional? It's a simple electrical conductor, how is it possible for it to be directional, to sound "better" when connected in one direction vs. the other? This does not make sense to me, perhaps someone here can explain how this can possibly be so...
lupinthe3rd
Musicnoise - scientists still cannot fully understand mechanics of the current flow and according to some current is carried by Photons (mathematically impossible) and according to others by free electrons (physically impossible - too slow) and even according to some carried outside of the conductor by electromagnetic wave. They are not certain how this wave is created - if by charge transfer then how?

The funny thing is that all this scientific discussions are not really necessary because you already explained it to us.
scientists still cannot fully understand mechanics of the (fill in the blank). True, but meaningless. Using scientific knowledge to do something or accurately predict an outcome requires judgment - selecting the principles that have a meaningful effect. For example, while it was shown that time is not a constant (as opposed to the speed of light) that result is of no consequence in building a bridge. Suggesting to a group of engineers engaged in the task of building a bridge that we should take into account the non-constant nature of time in the design would properly be met with incredulous looks and a recomendation to avoid sharp objects. What the "science doesn't fully understand ______" line is is a marketing tool, nothing more. The classic technique, well demonstrated here and for many years across many disciplines, is to take a scientific principle and misapply that principle to arrive at the desired conclusion. Drift velocity of an electron, copper oxide once used in semiconductor material, and "extruded diodes" are nothing more than such misapplication in this instance. Do some of the scientific principles expounded in marketing hype have meaning when properly applied ? Sure You had better take into account skin effect when working with RF. Silver as opposed to other metals is meaningful in some applications - I once build a preamplifier to deal with less than 10 microvolt changes with the signal of interest embedded in electrical activity several orders of magnitude greater than the signal. Had to use ceramic spacers and silver solder to take advantage of the low noise and high CMRR of the active device. So silver rather than some other metal was important in that application. Misapplication - silver wire vs copper to move around tens of millivolt and larger signals between cd players, preamps and amps, talking about skin effect with audio frequencies over 20 feet of wire, applying drift velocity to support an idea that cables are directional. No, man does not completely understand anything, but that philosophical fact is just not important in this application.
Musicnoise, could you please change your username to "breath of fresh air"; everytime one of these threads gets severely off track, I always look for a dash of common sense and a dose of scientific reality from you!
I'll say this ONE MORE TIME...buy or try your favorite cable in your system, install per manufacturer and then listen to your favorite music. Next, buy your favorite cable and enjoy the music. When one thinks to much, one becomes all nose or forehead!
What Dave said....... Sometimes I think we all over analyze things and miss what we are all in this for..........

THE MUSIC.....