I bit new info to this thread. I think I have about 100 hours on Frey IC and the good thing they are burned-in enough not to think too much about heimdalls. Frey are very fine cables, and hour after hour they show more and more of their character. Less bloom compared to heimdalls, but more crisp details, which are still very rich in tone and thats amazing thing. Now rarely but sometimes those details appears bright, but if this dissapears with additional hours of burn in, I really going to love freys even more. 3D soundstage, instrument separation is another huge step forward. You cant go wrong with these fine cables (heimdal, frey) - they are the real deal, true hi-end (well for $999 MSRP/Frey they just have to provide something magic). I am really in good relationship with a dealer, but I am bit scared to try migthy Valhalla, the price tag is not unreachable but crazy for sure.