Yes, they are directional. Look for the stylized arrow under the Audience logo where the leads emerge near the terminated ends. The arrows should point towards the speakers.-Lars-
To complicate things a little - I actually found the Audience Conductor speaker cables to be better than the the AU24 - more extension top and bottom, more direct, lively, slightly fuller. For interconnects I prefer the standard Au24 interconnects to the conductors.
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