Bikes run the gamut of prices too (google Trek and price one of their Madones). Even water goes from free to expensive (and tap water generally tastes poor). If your friend is getting a chuckle over the power cord, show him a picture of a Trek Madone.
I own a number of Shunyata cords and yeah, they're pricey (I didn't pay full retail and they're still ridiculously expensive). That said, they do make a significant difference (some make as much a difference as switching amplifiers). Even cheap USB cables have noticeable sonic differences.
I see where a guy has a BMI power cord on here for $15k or so. I doubt any manufacturer will fully divulge the markup on some of these cables, but what is it that goes into a $15k power cord to justify that price? Uranium?
Grant Samuelson may weigh in on this thread eventually since it's peppered with Shunyata. From other responses he's posted, he has valid points about R&D, inventory costs, product runs, labor, machinery costs, etc. No manufacturer is doing this to just feel good about themselves and not get a markup out of it, but that said there is a point where you have laugh at some of this stuff (including a $15k power cord).
I own a number of Shunyata cords and yeah, they're pricey (I didn't pay full retail and they're still ridiculously expensive). That said, they do make a significant difference (some make as much a difference as switching amplifiers). Even cheap USB cables have noticeable sonic differences.
I see where a guy has a BMI power cord on here for $15k or so. I doubt any manufacturer will fully divulge the markup on some of these cables, but what is it that goes into a $15k power cord to justify that price? Uranium?
Grant Samuelson may weigh in on this thread eventually since it's peppered with Shunyata. From other responses he's posted, he has valid points about R&D, inventory costs, product runs, labor, machinery costs, etc. No manufacturer is doing this to just feel good about themselves and not get a markup out of it, but that said there is a point where you have laugh at some of this stuff (including a $15k power cord).