Koegz
Simply_q; why not just say, because it is all in your head!
Well, when you get right down to it, it IS all in our heads as the entirety of our perceptions exist only in our minds.
But of course there is a difference between a perceived difference that's due to actual audible stimulus and one that's due to psychology alone, i.e. placebo effect and what have you.
I can't rightly say it's the latter because I don't know with a high degree of certainty that that's the case. Though with things such as cable break-in, where there's no physical evidence or even plausible theory to support it, it's certainly tending toward that direction.
But by the same token, those making unsubstantiated claims of actual audibility can't say such with any degree of certainty either. Of course THEY'RE certain of it. But stomping your feet and shouting doesn't make it the reality.