Irvrobinson - I can make argument as well, that if you want to believe that top cables don't sound any better than cheap lamp cord - they won't (negative placebo effect).
Long time ago when I had thick stranded Monster speaker cable and amp with tone control I had treble always set at +2dB. After change to AQ Indigo I had to move treble to 0dB position. Nothing else changed.
I agree that looking at dB scale skin effect is not important in audio but remember that we are able to distinguish sounds of different violin brands so subtle that difference cannot be even measured. 0.2dB might be nothing in terms of volume but can have effect when harmonics are summed differently (frequency smearing). Cable companies not only know more but also design very similar cables (came to similar conclusions).
You cannot possibly explain different sound of copper and silver but if you scan this and other cable forums you'll find that 90% of people found silver to be brighter/faster sounding. AZ Absolute IC that I use is silver with 1% copper. Why would they do that (adding copper), if it doesn't make any difference. It requires making special alloys. Important here is that it is not a marketing ploy since they don't advertise this and I had really hard time to dig this out.
My AZ Satori speaker cable is a class above previous AQ Indigo (transparency, smoothness, speed) but has one characteristic absolutely necessary with lean sounding class D amp - pronounced lower midrange (try to explain this in terms of RLC). Indigo sounds, in comparison, thin and flat. Satori adds fullness and chestiness to male voices. It is pretty big difference that even my wife noticed (sorry honey). You could say again, that it is placebo effect but I bought this cable because somebody else complained on the cable forum about this midrange fullness and sold the cable.
As for differences between cables that are "almost certainly imagined" - my friend says the same about amplifiers and CD players.
Long time ago when I had thick stranded Monster speaker cable and amp with tone control I had treble always set at +2dB. After change to AQ Indigo I had to move treble to 0dB position. Nothing else changed.
I agree that looking at dB scale skin effect is not important in audio but remember that we are able to distinguish sounds of different violin brands so subtle that difference cannot be even measured. 0.2dB might be nothing in terms of volume but can have effect when harmonics are summed differently (frequency smearing). Cable companies not only know more but also design very similar cables (came to similar conclusions).
You cannot possibly explain different sound of copper and silver but if you scan this and other cable forums you'll find that 90% of people found silver to be brighter/faster sounding. AZ Absolute IC that I use is silver with 1% copper. Why would they do that (adding copper), if it doesn't make any difference. It requires making special alloys. Important here is that it is not a marketing ploy since they don't advertise this and I had really hard time to dig this out.
My AZ Satori speaker cable is a class above previous AQ Indigo (transparency, smoothness, speed) but has one characteristic absolutely necessary with lean sounding class D amp - pronounced lower midrange (try to explain this in terms of RLC). Indigo sounds, in comparison, thin and flat. Satori adds fullness and chestiness to male voices. It is pretty big difference that even my wife noticed (sorry honey). You could say again, that it is placebo effect but I bought this cable because somebody else complained on the cable forum about this midrange fullness and sold the cable.
As for differences between cables that are "almost certainly imagined" - my friend says the same about amplifiers and CD players.