Most Beneficial Cable Upgrade

in the late 70s i was a rep for some very high end companies and the company i worked for was the first monster cable reps in the midwest. sorry. ha. after using different speaker wires, cables , ac cords for 30 plus years i am simply amazed that there are audiophiles who think that this is a placebo effect. just shaking my here realizing i wasted all that money when i could have used lamp cord ......

I, too, was around when Monster Cable came upon the scene and remember going into some very High End stores and walking away wondering what all the fuss was about. Those systems I heard, though expensive, weren't as resolving as the simple one I now have so it doesn't make me wonder why I hear what I do now compare to then.

Some cables are better than others.

Hotmailjbc,
I am not saying that a perception of improved sonics with high end cables is due to placebo. I am saying placebo effect may have an influence on sonic perception. For example, I recently purchased an Esoteric K01 CD/SACD player. This is the best single box CD player I have ever heard. I auditioned the Esoteric G-Orb master clock for 2 weeks with my new player. The G-Orb is a very cool piece of equipment with amazing technology. I read several reviews and did extensive research on master clock use with two box and single box CD/SACD players (it was fun). I really wanted the G-Orb to make a significant improvement in sound, and initially I thought it did make an improvement. But after careful evaluation of all aspects of sound reproduction (dynamics, 3-d sound staging, instrument separation, bass, transients, midrange/voice, high frequency, low level detail, etc.) in all honesty, I could not detect any improvement whatsoever. My listening sessions were both lengthy and short A-B comparison using all types of music. The Esoteric K01 sounded exactly the same with and without the G-Orb (it sounds great). I think the G-orb will make a significant improvement with 2 box players (where it synchronizes the transport clock with the DAC clock), but I don't think it does a thing to improve the sound of a singal box player unless that player has a lousy clock to begin with. For me, this was a fun experiment, not a chore. My point is, subtle (not major) audio canges can easily be influenced by psychology. If we know that we are comparing a geogeous, highly regarded, expensive piece of equipment (a power cable or G-Orb master clock, for example) to an average stock power cable, I believe most of us will be subconsciously influenced to think the more beautifully crafted, expensive cable will sound better. I think this is very tough (not impossible, but tough)to fully avoid consistently. By subtle audio changes, I am referring to changes that would be difficult to notice witout very careful A-B evaluation. I am not saying that different power cables do not make a difference in sound, I am still uncertain on this topic. From the type of response we are getting in this thread, so far, it looks like the opinion on this topic among Audiogon members is about split 50/50. Psycho-acoustic influence does exist.

Elizabeth,
I think almost everyone who bothers to get involved in the Audiogon forum is an experienced hi end audio lover. Why else would they be here? Most of us in this forum are at least fairly experiemced in hi end audio. We are all here because it is fun. I completely agree, you must make up your own mind, you must please yourself. Above all else, in hi end audio, this concept is most important. But, there are a lot of tricks amd lots to learn in this great hobby. I have been buying hi end audio equipment for over 30 years. I love the music, I love great sound, I love great equipment. The learning never stops. For me, the upgrades have been gradual and continuous. We can learn from each other. If I can pick up one or two ideas to help improve my system through these forums, that would be great. If I can help others, that would be nice as well. Most importantly, this is fun. This is my hobby, I do not make a living with high end audio. I feel fortunate that I am able to buy what I want when I want it. That wasn't always the case. When I started out, every penny counted. So I know what it is like to squueeze every cent for the best sound reproduction possible. Like everyone else in this forum, I am looking for ways to improve the sound of my system, and maybe share my knowledge and ideas with others as well.
Regarding Placebo, we all need to know that it exists, it is real; that ia all. Psycho-acoustics is a strange thing. Your mind can play tricks on you, especially with subtle audio 'changes'. This is real and it is never discussed in any of the audio magazines. If you need to strain to hear a change, it may not be a change (or a significantly improved change) after all. Very interesting.
Thank you for your opinions/advice!