Keep in mind that just because you order phono cables with XLR connectors DOESN'T automatically make them balanced. I found this out when I contacted Kimber to see how they wired up their phono cable with XLRs one one end and a DIN on the other...they weren't wired for best performance according to phono amp mfgrs like ASR.
The recommended wiring is cart +/- to XLR pins 2/3 (both channels). Phono shield connected to XLR pin 1 (both channels). NO shield connection at DIN end. Tonearm ground wire connected to DIN 5th pin and phono amp ground lug.
The recommended wiring is cart +/- to XLR pins 2/3 (both channels). Phono shield connected to XLR pin 1 (both channels). NO shield connection at DIN end. Tonearm ground wire connected to DIN 5th pin and phono amp ground lug.