I recommend "source" cables first (digital cable, IC from CD player / TT) - next is speaker cables. However, you are only as good as your weakest link. My suggestion is to spend more at the source and then do speakers. Preamp to amp is next. There are so many good "budget" cables these days (Blue Jean, Morrow, and others) that you do not have to spend big bucks on cables. To me, these budget cables are so close to the big buck wires that unless you have super good ears, it will not make or break your sound quality / enjoyment. To me, it is more important to match the desired tonality (i.e copper for solid state, silver for tubes etc.....this can mitigate tonality issues like brightness or darkness in tonality). Another route is to buy "used" on this site. Thus you can try cables and not get hurt on the back end if you want to change or move up in quality.