Where to put my new power cable?

I just recently purchased a Zu Audio Bok power cable. This will be my first after-market power cable, so I'm not sure what to expect. I intend to use it on my front end component section. What I'm curious about is whether I should connect it directly to my Manley Shrimp preamplifier and then go to my Furman power conditioner, or whether I should hook it up to my power conditioner and then to the wall outlet? I know that, ultimately, only experimentation will tell, but I'm curious as to other's experiences...