Because they sound good. Like LessLoss cables. We keep them, and are not on the merry-go-round of buying cables over and over. Point proven you will see the same names for sale over and over, why folks are not happy or they think the next and latest design will better there system, that is marketing. When you gain the experience and a good ear you know when something is correct, after that you change due to system setup or just a itch to change. Vooddoo is a class build cable, second to none in quality and design.