are we are own worst enemies?

Thanks for all the interesting responses. My point is that lets say I purchased an amp new for $10000, kept it in pristine condition, and it is a current model, I feel that $6000 or even $6500 would be a fair asking price. Now I log onto a used audio web site and see the same amp advertised in mint condition for $4500 or less, I must now list mine at a comparable price, if I hope for a sale. I propse that us audiophiles increase the value of our used equipement by listing them at a higher asking price. If you go to your local high end dealer and price his used equipement (that he received on trade-ins), you would see that he is usualy asking 60 to 70 percent of retail.

Jadem6, a 40% markup as standard sounds awfully low to me. That would mean a product with dealer cost of $2000 would sell for $2800 after being marked-up 40%. A 40% margin (67% markup) seems more reasonable.

Jazz_nut - that's the point, though - if a local dealer has a trade-in and is asking $6500 for that same amp, why would somebody buy it from an individual over the internet at the same price? There's a lot of things that can go wrong, which are offset by getting a VERY good price. You mitigate the risk by buying from somebody you know and paying a bit more.

I know what you're getting at - I have bought some mint pieces from individuals that could have been fairly priced higher, knowing what I came to know after the purchase. But I've seen other things that sounded as good in the ads that didn't turn out to be as good, so you have to average it all out. If you have a truly mint piece, you can probably get a bit more by following the marketing advice given earlier in the thread - go out of your way to make contact with a potential buyer and be sure they know "mint" means MINT. -Kirk

jazz_nut: a couple of points. first, you've got a greedy dealer if you get a discount of only 10%. you should expect 20-25%; if you don't get it, shop elsewhere. second, in reply to other posts, the typical highend dealer price is 60 points, meaning a $10,000 MSRP product costs the dealer $6,000 + shipping. as already correctly noted, wire is sold at 40-50 points to the dealer. so, if you trade with a decent dealer and pay $7,500 for a $10,000 product, do you REALLY think it's worth $6,000-6,500 used? i don't, especially if its outmoded by a newer model. -kelly

Cornfedboy, where do you get 25% off? I will soon be in the market for an audio reseasrch vt200mk2 and a reference 2mk2. Can you get me 25 or 30% off retail?