Well....here is what i have heard, but of course I do not have proof. What I heard was that these cords are made for hospital equipment. There are many of them out there and they do a fine job satisfying the hospital grade requirements. It just wouldn't do to shock/electrocute the patients attached to those expensive lifesaving machines, so the cords on medical machinery do have certain safety requirements above and beyond normal consumer levels. If what I heard is true, then the dealer in the add would be fibblesticking a bit saying he bought all of them just to sell to us audiophiles. Would a new label on standard hospital grade cord be something new? You know, I have no idea if this is a good cord for my audio components.....but of course that isn't at all what this thread is about anymore, is it? If I had to bet on it, I would wager a small amount on the story I just related as being closer to the truth than not. And I apologize to you Angela for the cute/puke reference for your High Five. It just reminded me too much of kids in the playground congratulating each other after they have verbally destroyed the least popular kid in class. That is my problem though, not yours. I retract my silly comment and ask forgiveness.