Good point, Jhunter.
Dr. Floyd Toole and Sean Olive published a report in the AES journal some years ago where they had a group of 40 listeners evaluate various speakers in various listening positions, both "blind" and "sighted" tests. Some listeners were inexperienced, while about 9 or 10 claimed to be audiophiles. Interestingly, the inexperienced listeners were more consistant in their scoring of the speakers between the "blind" and the "sighted" tests, which suggests that they were to some extent more reliant on the speakers' audible characteristics, while the "audiophile" listeners' score jumped more wildly going from "blind" to "sighted" tests, which seems to indicate that they were more heavily influenced by what they saw and less by what they heard.