More likely it was invented by cable purveyors, who wanted to discourage returns. "Don't like it? Let it break in some more." I've never heard of a properly controlled comparison of old and new cables, though you can expect lots of personal testimonials to follow.
Given that there is no permanent physical or chemical change to cables resulting from their use, the most likely explanation for any perceived change in sound over time is, as you say, psychological. And your final point is a good one, too: There are too many confounding variables to draw any conclusions about how a cable's sound changes over time, even if it does. But that never stopped anybody.
Given that there is no permanent physical or chemical change to cables resulting from their use, the most likely explanation for any perceived change in sound over time is, as you say, psychological. And your final point is a good one, too: There are too many confounding variables to draw any conclusions about how a cable's sound changes over time, even if it does. But that never stopped anybody.