Cable Direction

Mr Strassner, the cable genius behind HMS cables says that it does make a whole lot of a difference.
This guy is developing the measuremant banks and instruments in super conductor tests,(special super cooled conductors, who loose their electric resistance at one point and science hopes to eventually help solving mankind's energy problems with super conductors) besides his audiophile line of HMS cables.
He is one of the world-wide authorities to ask about cables and currents. And yes, his cables come with arrows. As a stout scientist, he does not believe in some sort of Voodoo and if he thinks that at least in his cables it does make a difference, than we laypeople can trust his superior knowledge of currents and conductors.
Since you only have two choices to connect your cables anyway, why not follow your cable manufacturer's recommendation and hook them up accordingly?
I assume that even if you do not gain anything, you can at least have some rest in mind that you followed your manufacturers guidelines. So what do you loose by follwing these outlines?....Right, you can only gain.

Roger Sanders of Innersound has an area on his site (innersound.net )with regards to these theories.

I agree with the info on the Innersound site. After having many of the highest of "high-end" cables (or should I say "tone controls"), I find the cables from Innersound to be as good as...or better than any others. The Innersound cables are not directional.

For what it's worth...from BMW to Intel/Microsoft, to IBM, to NASA, wires and signal traces are not thought of as directional.

However, this is a great profit center for many, many audio interconnect/wire companies.

The Nordost website says that Nordost cables are not directional as manufactured, but that after 70 or 80 hours of play, they will sound better in the direction used. They suggest pointing the arrow in the direction of signal flow - obviously just as a marker. It should be a simple matter to flip the direction and test the sound both ways, but I confess to not having tried it.

I asked a friend of mine who is an expert in these things and he says no matter what way you connect the cable the arrow points towards your wallet.

Sincerely, I remain