Wellfed, in no way did I mean to imply that audiophiles are particularly susceptable to deception, either external or internal. It really does seem to be the case that humans - all of us - are wired for sensory "over detection"; nothing bad or good about it, that's just the way we are.
Don't underestimate the other attributes of audio components - things like build quality, reliability, corporate reputation, ergonomics, visual presentation/industrial design, price, etc. are all perfectly valid areas upon which to base and build preferences. Nothing bad about that, either. I strongly suspect that my Nordost ICs don't sound any better (or worse) than the overwhelming majority of alternatives (and haven't heard any differences, either), but enjoy the fact that they are technically one of best out there.
Don't underestimate the other attributes of audio components - things like build quality, reliability, corporate reputation, ergonomics, visual presentation/industrial design, price, etc. are all perfectly valid areas upon which to base and build preferences. Nothing bad about that, either. I strongly suspect that my Nordost ICs don't sound any better (or worse) than the overwhelming majority of alternatives (and haven't heard any differences, either), but enjoy the fact that they are technically one of best out there.