Shure V15VxMR to be discontinued


I saw on needledoctor.com that the V15VxMR was being discontinued - here's a notation from Shure:

"The V15VxMR may be discontinued in early 2005. If it is, the reason
is simple: the worldwide demand for phono cartridges declines every
year. The demand is now so small that specialized suppliers to
Shure no longer want to produce the parts for the V15VxMR. We are
searching for new suppliers but the processes required are very
arcane, thus making it difficult to find new suppliers. Once a final
decision has been made, we will post it on our web site. As of
today, we can only say: maybe."

"If the V15xMR is discontinued, we expect to have replacement styli
for the V15VxMR until late 2006, but that date may change if buying
patterns do not follow past trends. If you want to purchase a
replacement stylus now, seal it in an air-tight jar to keep ozone
away from the stylus bushing."

"The M97xE sells in greater number than the V15VxMR and our suppliers
currently seem happy to continue selling parts. But that too could
change in the future as the phono cartridge market continues to
shrink."

What a shame - the end of an era....
slate1
What a shame in deed. I consider this cart being the best value today. Well, I guess nothing lasts forever.
Maybe it will happen, it sounds like it is not a done deal. I also see that Needle Doctor is selling these for almost twice what you can get it for at another dealer.
The V15xMR is a technically superb piece of engineering, sold at a sensible price. Unfortunately most of the people who remain interested in vinyl recordings are niche audiophiles who are impressed by hype and technobabble, and who consider an absurdly high price as a good thing.

The V15 is probably not the best pickup ever made, but in some regards, like tracking, it is unmatched, and overall it comes darned close to the best at a price that we can all afford/justify.