Shure V15VxMR to be discontinued


I saw on needledoctor.com that the V15VxMR was being discontinued - here's a notation from Shure:

"The V15VxMR may be discontinued in early 2005. If it is, the reason
is simple: the worldwide demand for phono cartridges declines every
year. The demand is now so small that specialized suppliers to
Shure no longer want to produce the parts for the V15VxMR. We are
searching for new suppliers but the processes required are very
arcane, thus making it difficult to find new suppliers. Once a final
decision has been made, we will post it on our web site. As of
today, we can only say: maybe."

"If the V15xMR is discontinued, we expect to have replacement styli
for the V15VxMR until late 2006, but that date may change if buying
patterns do not follow past trends. If you want to purchase a
replacement stylus now, seal it in an air-tight jar to keep ozone
away from the stylus bushing."

"The M97xE sells in greater number than the V15VxMR and our suppliers
currently seem happy to continue selling parts. But that too could
change in the future as the phono cartridge market continues to
shrink."

What a shame - the end of an era....
slate1
"Dolby was among the first to realize that there is more
money to be made in software than in hardware."

Wonder if Sony will ever catch on (DSD)?
El: The Stereophile review basically says that the cartridge lacks high frequency response and articulation, resulting in a noticeably warm and relaxed sound. That "warmth" is a side-effect of the non-linear cantilever deflection. High frequency notes are neither high in amplitude or long in duration, so the smaller vertical deflections with shorter time periods get lost in the translation. The more high frequency articulation that one loses, the "warmer" that something sounds.

When it comes to Stereophile, you have to be able to read what ISN'T said and how they avoid saying it. Sean
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PS... What ISN'T a "positive review" in Stereophile? Speakers that measure +8 / -3 dB's are ranked "Class A", amplifiers that generate non-linear distortions and lack stability are ranked "Class A", etc...
I guess I am not up on Stereophilespeak.

I question your suggestion that the V15 lacks HF response. I have seen frequency response plots (might have been in Shure literature) that look fine, and my own tests with a test LP (back when I could still hear the high end) always were OK.

Bottom line for me is that we are debating about who makes the best buggy whip.
When they test frequency response on a cartridge, it is done using a disc that maintains ( or tries to ) a standardized signal level over the entire frequency range at a specific velocity. Such tests should be done using the same test tones but at various amplitudes. This would test the cartridge to verify linear transfer rates with different input levels ( input vs output amplitude ) along with confirming consistent frequency response at various modulated levels. Nobody does this and that's why some cartridges seem to do better / worse than others in the micro / macro-dynamics category.

While Shure's own "Tracking Obstacle Course" LP has quite a few different tests on it, it doesn't test for vertical deflection of the cantilever via highly modulated passages. Why did they leave this out? Because it would be easy to see just how much distortion was taking place using their own reference sources. Obviously , nobody wants to make a product, hype it up for marketing and then give you the evidence to dispel all of their own hype. '

Like i said, sometimes it's not what was said, but what wasn't said and why. Other than that, do you think that most manufacturers pick a random sample and use it as the baseline for all of their published spec's or do you think that they use a hand-selected specimen that really makes their product look like it can dance? This is the very reason why some products don't meet their own spec's when actually bench tested. The mass produced pieces aren't nearly as good / consistent as the hand-selected specimens that the spec's were based on. Sean
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PS... I've had three different Shure V15's in the past and still have one of the V15VxMR's now. The latest version is the best that they have made, but it still has a way to go.
Sean...As anyone who has experimented with matrix quad LPs knows, vertical signal from an LP is dramatically inferior to horizontal. (Of course that is why long long ago mono records were changed from vertical to horizontal, and why the 45 degree cutting angle was adopted for stereo. Pure vertical, as tried for the first stereo LPs is almost unlistenable). If one were to redesign the vinyl (mechanical) recording system a good place to start would be use of different equalization for vertical and for horizontal.