Mac sound quality


I'm using the new IMac , burning my CDs in AIFF . Its hooked up to an audio grade power conditioner , power cord and run to a Levinson #360S dac from the digital out through a audio grade digital cable . The sound quality is not nearly as good as my mid fi CD player . Iv'e read many posts saying this type of hard drive is far better than good quality CD players , too many posts to disregard . What am I doing wrong , the other posters were down loading , but can there be that much difference ?
tmsorosk
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Some suggestions:

don't use the power conditioner with the IMac;
instead of an IMac, try a Mac mini... anything from 2007 forward, 2010 is the best for many reasons;
also, instead of using your IMac HD, use a peripheral HD... a firewire connected Oyen comes highly recommended;
you mention audio grade digital cable, is that a USB...? If it is, quality USB cabling matters... I recommend a dbaudiolabs Essential USB cable or a Ridge Street Audio Poeima (or higher, such as Alethias).

As Shadorne suggests, perhaps a different DAC might be a better angle as well... many excellent ones out there under $2k. I recommend the Tranquility or if you can find one, an iRoc. Others will recommend a plethora of good DACs I am sure.

Just some ideas to get a better start,

:) listening,

Ed
Thanks for the input . I have tried several DACs and was using it with out conditioner , it was worse . The Mac guys told me the Mac mini and the IMac should sound the same and explained why , ( way over my head ) . Im not using the USB port , I'm using the optical digital out going to the toslink input on the DAC . I have not been able to find the EQ off menu Shadorne spoke of .
Eq off is in iTunes preferences. The iMac does not sound as good a s a mini. I have both.I'll save the debate though, because I doubt that is the problem. Your iMac should trounce a mid level CD player. It is possible the DAC is an issue, but you ought to make sure that your set up is correct.

In itunes preferences:
turn off sound check'
turn off eq
in preferences> import options:
turn on error correction
set to import either ALAC or AIFF(prefered)

In audio midi set (in utilities, put a short cut on the dock)
set output to correct frequency 44.1k for CD
set bit depth to 2 ch 24 or 32 bit

Once this is running, you may consider another player. FWIW, currently there is a bug in iTunes 10.1 that seriously degrades. They will fix it, you channel balance will be to the right of what you would normally have.