This does seem that strange to me. If the speakers are not biwire, the signal is split to the low/high inside the speakers. Bi-Wire is moving it back to the amp (moves the crossover back). Many brands do not make a shot-gun cable, you have to terminate double runs.
I realized later what you were saying also. There are many bi-wire cables on the market and they do cost a lot more than the single cable because they are double inside (MIT, Nordost, Analysis Plus).
So Turnaround; what kind of cables do you have?????