Retail vs. List Price

A local salesperson buddy of mine routinely gives me 30% off list, sometimes more, never less.

I've been told on what I consider good authority (though I have no proof) that my Mezzo Utopias that list for 14.9K sell to the dealer for just a bit under 7K.

A dealer in a nearby town, trying to make it in a marginal market, marks down Paradigm speakers about 20% but Gallo speakers almost 30%; Sonic Frontiers and Anthem electronics only about 10%.

Confusing, isn't it?

will

So many variables, it's impossible to say. Assuming brand new stock on a product that is brand new in the market from a very established manufacturer (all of which apply to the Revel M20's), I'd think 15% is a very nice discount. Let times get a little tough (as they certainly have been lately) and go looking for a brand new product that has been on the market for a while, and I'd think the discounts might be higher if you're willing to negotiate. I have to imagine that hi-end manufacturers have factories to keep running and have to have mechanisms between them and their dealers that allow them to make things more "attractive" to their ultimate customers. Supply and demand is unavoidable. -Kirk

Could it be speakers have a higher retail mark up because they take up much more space relative to their value compared to electronics?