I care if I want to buy something. I like to see detail, for instance, when buying tubes. For the big equipment it really just confirms that the seller has what they say they have, and general condition. I like it when they include pictures of all sides. I find it ridiculous that some sellers include a picture of the face from 4 different angles and fail to picture the back. How they do it is only important if they get the light they need and some detail shots.