Hi,
At CES, I heard all sorts of angry rumors about our 3rd consecutive victory at the HE show.
"they cheated! you know, they were GIVING OUT CANDY!!"
"Pens! They handed out PENS!!"
"Showmanship and marketing"
First of all, asking people to vote for you at the show is not an effective strategy - how many of you would vote for me simply because I asked? Our pens can be used to write
any name you please on your ballot. Telling people how to vote is a sure-fire way to get them NOT to vote for you.
And how many voters do you think were planning to vote for another room, but ingested an M&M and as a result of the sugar high, cast a ballot our way?
(not that we didn't have fun with the idea - at the NY show in 2001, one visitor loudly proclaimed "You cannot buy my vote with M&M's!!" to which I responded "Sir, based upon prior experience, I can and I will!" )
Finally, in John Marks recent column, my "showmanship" and "marketing" skills are inflated into almost mythic proportions.
Showmanship and marketing are easy when you truly believe in what you're selling.
No, we didn't cheat by bribing voters with candy, cajoling them with pens, nor demanding votes.
We cheated because we have an unfair sonic advantage! The Infinite Slope crossover allows the world-class drivers of the Pearl to realize their full sonic potential, free of the lobing and wave interference that plague conventional speakers.
A peer-reviewed paper describing a controlled listening test comparing many different crossovers was presented at the recent AES convention in NY. The authors compared linkwitz-reilly 2nd order, 4th order, 8th order along with finite-zero notch filters (Infinite Slope) and they concluded that based on their results, all speakers should be built using our technology.
