Members without scruples- a continuation


This is a continuation of a discussion started by Sagger on 01/11/02:
Regarding Audiogon's feedback policy, how is a potential buyer going to research a seller's (or vice versa)feedback rating to determine its validity? The very real possibility exists that an unscrupulous person could create multiple accounts, then leave positive feedback for a main account. Once that positive feedback is established in the main account, the person could use that account to hurt other members.
greatpooba
Indeed,
It is very simple and possible on audiogon!
You can even use an alias of your e-mail and it will consume.
The verification process should probably be essential here especially in order to sell or buy.
When in doubt about a member who has become a potential seller of an item you're interested in, use AudiogoN's many features to check him/her out before taking it further. Do a "Member Lookup" to see if this person has ever initiated or answered any threads (Thread and Answers), or has posted Reviews or his/her System, etc.

Next, look quickly at the feedback of those who have provided feedback as a gague of their reliabliity. I suppose it's possible that somsone could create multiple accounts and false feedback, but they would have to develop multiple personas as well via the discussion forums to pull it off effectively. After a while, you get a good sense of who the regular A'gon members are, and I'm always comforted to see familiar monikers in my seller's feedback section, especially if I've dealt with some of the same members personally. If you do recognize a moniker, write to that person about your concerns. Most A'gon members would not be bothered by this at all. I've recently received an email from a member who was thinking about buying an amp. He noticed that I had provided feedback for his potential seller and knew me from a previous transaction that we had entered into. It took me 20 seconds to say, ya Brad's a great guy - no concerns there.

If you are still in doubt, send a detailed email to your seller concerning issues about the product that he/she is selling, but do not tip off your suspicions of the seller's legitimacy because 1) 99+% of all A'gon members are legitimate in my experience, and 2) if you do run across a fraudulent seller, your email exchange should be as drawn out as possible so that you can collect clues as to this person's identity, location, etc. This will allow you to alert other A'gon members and staff once you're established proof of the fraud.

Learn what you need to know about the seller through an email exchange, and then call the seller to get further comfort if need be. On transactions of $1,000 or more (or you can pick the threashhold) you should make it a point to establish phone contact for the mutual assurance of both parties.

As with many A'gon members, my experiences have been all good, and this has allowed me to a build system (several systems actually) that would have cost twice the price at retail.
Perhaps a way to combat fraudulent feedback would be for Audiogon to set up a system where feedback could only be left by the two transacting parties. As it is now, anyone can leave feedback. Not totally fail-safe, but it would at least discourage the casual crook.
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Although the thread topic primarily addresses potential fraud, I've found that some legitimate dealers seriously inflate their own feedback. As you probably know, many dealers cultivate shills to sell for them. This way the dealer can unload a slow-selling product without incurring the wrath of that product's manufacturer. Many manufacturers do not like their products dumped as it devalues their product in the secondary market. The dealer's have their shills provide feedback for every item they've dumped. Normally I could care less, but some fairly sleazy dealers use this tool to provide themselves with huge amounts of positive feedback, and to bury any negetive feedback they may have.
This ongoing practice makes dealer evaluation tricky. It's better to ask about a dealer on a forum and have responses emailed, rather than depend on Audiogon's feedback.