Well made, well engineered and appealing to the eye. Not run of the mill and not seem everywhere. That appeals to some. If it floats your boat you have something you feel is special which is part of the joy of owning gear.
For myself I shy away from gear that locks one into the need for "special cables" and such that can only be used with their gear and their gear only.
But realize my funds for toys has it limits. I appreciate the dealers who carry various choices and makers of gear with a twist. Adds to the fun of viewing and listening to equipment which may or may not me for me but I can enjoy to some degree none the less.
If would,be a boring landscape if every flower was the same color and sharpe.