That really has to stinks that a $9K amp is now being sold for $3700. Makes you really wonder what you are paying for.It appears not enough demand @$9K so had to reduce expenses by going direct and drop price until it reaches supply=demand or ch 11 if price is too low to stay profitable.
Tough business and reason I don't haggle with boutique audio companies if I like their products ... want them to stay in business.