Watches hold an edge over audio when it comes to disposable income so it's no wonder why or how they can outsell audio equipment. Breitling is not even on my radar when it comes to desirable watches and yet it has an audience. I just don't like the looks. They sell enough to employ John Travolta as a spokesperson but the really big players in the watch industry don't need celebrity endorsement.
I've read where a certain brand took 40 prototypes to a gathering at a yacht club meeting and sold every one with orders for another 40-50 and they went for $400K apiece. These type of people already have a quality stereo system or don't really care about it, but their love of watches goes back generations.
It would be like Ferrari selling out an entire years worth of inventory on a car that has yet to be made and comparing it to the slow sales of farm combines to small family farmers.
All the best,
Nonoise
I've read where a certain brand took 40 prototypes to a gathering at a yacht club meeting and sold every one with orders for another 40-50 and they went for $400K apiece. These type of people already have a quality stereo system or don't really care about it, but their love of watches goes back generations.
It would be like Ferrari selling out an entire years worth of inventory on a car that has yet to be made and comparing it to the slow sales of farm combines to small family farmers.
All the best,
Nonoise