has BAT priced itself out of the market?

Jafant, I own the BAT VK40 solid state pre but I've heard everything up the line including the REX II and I'll be quite honest, the air is so thin at that level that it's hard to really hear a discernable difference....I mean if you really listen carefully to the same song repeatedly for hours on end and then switch preamps you may notice the slightest bit of additional warmth or bloom coming from the REX but it's something that you'd have to condition yourself too over countless hours of listening. It's not something your wife or girlfriend will notice by walking into the room and. Saying "wow! That sounds so much better! What did you do!!?" If yourlooking for that type of response, take that $20k and buy her a nice diamond!! IMHO , the difference doesnt justify the cost and I happen to be a die hard BAT fan. As always listen for yourself but I dont feel the means justify the ends...
Good luck!

In the USA there is little supply and demand pricing in general, from real estate to food its a what the market will bear economy.

Jafant, I have had the REX 1 preamp for close to 7 years and love it. I am very glad I bought it when I did. Also, BAT's customer support is excellent.

Regarding BAT's prices, in comparison to similar products out there BAT products are fairly priced.

WW-

many thanks! for the honest reply. What other gear is in your system? Keep me posted and happy listening!

I sold all my BAT gear when you had to join the $7000.00 club to be a member. They are not unique in pricing. When the Italian company bought ARC there was an interview with the head designer and he stated that the market had moved into the "luxury" niche market. Astute from a survivalist perspective, certainly not supportive for those of us that enjoy good clean playback for less than the price of house. We either buy used, change to a brand that supports a less elite approach or keep what one has acquired and enjoy the music.