My first OLED display

To Tom,

On what planet would a dealer sell a demo of a brand new hot technology and lose thousands and thousands of dollars?

First the margin on TV's is typically 10-20% which is pitiful.

If you think that is a large margin then you have no idea the costs of running a business, and credit cards take 3% plus you have shipping, staffing, electric, insurance etc.

So even if you make 20% gross margin what do you net out at?

Your example of a Pioneer Elite TV demo would work only if the dealer wanted to move one, and the RPRTV market had a much better margin then the current flat panel market.

Try looking for an open box return after Super Bowl.

Never pay full price for anything including the latest technology.

IMHO, you gotta wait this one out.

OLED technology is still changing pretty rapidly and AFAIK the "blue pixel" issue hasn't been solved, but instead worked around in a way that shouldn't provide much comfort when speculating about the life span for these units.

FWIW, the existing models are not 4k compatible and, altho the max 55" screen size and lack of 4k content might largely moot that anyway, I wouldn't want to pay the asking price for a display that won't handle the highest rez content if/when 4k actually takes off.

OLED feels (to me, anyway) like it's gotten to market in a more half-baked form than most new technologies.