Denon1, you bring up a good point. There are many smaller cable manufacturers who are always complaining that they are not taken seriously because they do not price their cables high enough. Some "have had" to come out with new, higher priced models just so they can compete in the marketplace. It seems that folks really WANT to spend more money, or at least own some cables with bogus retail prices that makes it appear as if they spent a lot on cables. The old "I have $10K cables" club, even though it only cost you $2K to get in.
There are manufacturers that refuse to get dragged into these games, and I have the utmost respect for those manufacturers.
As one of them says: "I realize that if we want to be taken seriously we need to retail our products at obscene levels, then we can offer $12,000 cables for only $2,500, but we refuse to play this game. Audio is dying because of these games and manufacturers need to offer real world pricing - and customers need to support these companies - if we are going to see two channel audio twenty years from now. Each set takes 14 man hours (person hours?) to complete. We swear your friends will think these were $2,000 and will not think you lost your job and are downsizing, especially after they hear them. Retail $ 16,968,324,578,999 or the national debt whichever is greater."
LOL! I love it!!