Almarg - I had hoped that you would post.
I certainly don't consider my EE friend the end all for audio design, but he does have some experience with amplifier design and enjoys audio as a hobby as well. EE's certainly don't know everything, but are far more likely to see through gimmick marketing (not intending to use this product as an example) in a market where the average consumer know little to nothing about how the equipment actually functions. Buzz work bingo is good enough as long as we believe that it sounds better. My friend has specifically mentioned Krell as a company that uses scientifically correct and sound marketing where a EE can truly appreciate something g about the equipment. This isn't the norm.
I certainly don't consider my EE friend the end all for audio design, but he does have some experience with amplifier design and enjoys audio as a hobby as well. EE's certainly don't know everything, but are far more likely to see through gimmick marketing (not intending to use this product as an example) in a market where the average consumer know little to nothing about how the equipment actually functions. Buzz work bingo is good enough as long as we believe that it sounds better. My friend has specifically mentioned Krell as a company that uses scientifically correct and sound marketing where a EE can truly appreciate something g about the equipment. This isn't the norm.