"11-23-14: Swampwalker
Zd- my point is that I have to assume that the motivation to go to a direct or internet sales model is to be able to lower the price to be able to be more competitive. If you did that and then allowed the internet dealer to set the price at or close to what a more traditional sales model would require, then you'd be shooting yourself in the foot."
That's not the case, though. For the most part, a company that has both type of retailers makes the internet seller charge the same price. They do it to just reach places that have no local dealers. Also, internet sellers are not supposed to sell in zip codes that are reserved for B&M stores. A good example is Music Direct because most people here know them. They sell brands like BAT and Rega. I know they're not supposed to sell them in areas that have local dealers. There may be exceptions, but this is generally how its done.
Zd- my point is that I have to assume that the motivation to go to a direct or internet sales model is to be able to lower the price to be able to be more competitive. If you did that and then allowed the internet dealer to set the price at or close to what a more traditional sales model would require, then you'd be shooting yourself in the foot."
That's not the case, though. For the most part, a company that has both type of retailers makes the internet seller charge the same price. They do it to just reach places that have no local dealers. Also, internet sellers are not supposed to sell in zip codes that are reserved for B&M stores. A good example is Music Direct because most people here know them. They sell brands like BAT and Rega. I know they're not supposed to sell them in areas that have local dealers. There may be exceptions, but this is generally how its done.