I was at a dealer yesterday with a bunch of audiophiles (many who do buy online). Most felt that if a boutique manufacturer was able to get their wares into a B&M, that most would do it in a heartbeat as their advertising costs can actually be higher than you think. They must do shows which cost a lot and they have to have their internet presence along with getting their products reviewed etc... There are two business models here that will co exist for the foreseeable future and that benefits all of us in the long run.
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- 75 posts total
- 75 posts total