What brand is most recognized by non-audiophiles?

Yesterday at church the pastor used audiophiles in an example and mentioned that he probably shouldn't use the example without knowing the current best equipment. When he asked the congregation there were several quick responses that said Bose. I shook my head.

What audiophiles brands would be most recognizable to the masses these days? I think of Krell when I think of an audiophile brand, but don't know how many blank looks I would get out of non-audiophiles. Maybe B&W?