Loudness relates to Gain (Volts out per volt in), not to power rating which is simply the maximum that can be output without unacceptable distortion. A low power amp, perhaps a tube amp, with a high gain will play louder, for a given setting of the volume control, than a much more powerful amp with lower gain so long as the maximum power of the smaller amp is not exceeded.
A watt is voltage times current, regardless of whether the juice is generated by a tube amp, a solid state amp, a magnetic amp, or any other type you can think of.