Bose wins; most highly advertised speaker there is. He is
no dummy.
no dummy.
What High End Manufacturers Could Learn From Bose
Since becomming interested in audio in the late Sixties, there have been a few examples of audio companies advertising in the mainstream media. I remember Marantz doing a tv commercial during the heyday of the receiver (mid-late 70's). AR (Acoustic Research) advertised in the Sunday New York Times Magazine and in other tony periodicals. KLH did likewise. I think JBL did a tv ad when its L-100 was a market leader. There's probably more. Can anyone offer examples? |
Slightly off-topic, but have you seen this Bose announcement? http://www.mi2n.com/press.php3?press_nb=58469 |
Ryyno is correct. Bose has established it position in the marketplace in the minds of many consumers. Most of the high end companies are continuing to serve ever smaller segments ie. German large format cameras. The reason is not a lack of a better product but simply because of arrogance and a lack of resources. Bose rules because they have figured out how to reach the consumer with their message. |
This thread is like a bad odor, it just wont go away. Regarding Bose, it just make me sick to think of it. It's a reflection of the degrading of cultural value in our society really. Just look at the latest TV schedule and Bilboard chart, nothing close to any artistic value. People prefer fast-food entertaiment these day. The tele is litter with so call "reality TV" but in reality there's nothing further from reality than those shows. Does your life or anybody you know has any resemblance to those shows, I doubt that. Music is not faring any better. Nothing but one hit-wonder, the top ten hits on the Billboard are nothing but dance track that belongs to some hip-hop clubs. Rock is even worst, most are what I call Angry White Man Yelling. These so call artist sometime say they are making a social statement, supposedly with their 6th grade education. Bose is following the same principal "If you hear it often enough it ought to be true". Thats why they throw out words like; Life-like, Direct-Reflecting, Accoutimass, Bass-Module, Stereo-Everywhere. To most people this sound damn good, but thats like Taco Bells say they serving authentic Mexican food. But hey if you have the dough to make people hear it often enough they'll think thats true. I may come off as a bitter man but actually I just feel sad that after thousands of years of cultural evolution and this is what we have to show for, quite pathetic. BTW I dare anyone to find the specs of Bose product anywhere on their website or brochure or User Maunual. If you do CIA has a job for you |