Zaikesman, although it is obviously not done in medical research, were you to tell people that this medicine is worthless or will harm you slightly the real and the placebo would both have harmful no effects or harmful effects. Since the Hawthorne Electric studies we have known that there are conditional effects on people. DBTs are very artificial or not isomorphic to reality. As such you cannot generalize to other circumstances, but here we are merely dealing with whether someone is willing to put money into a product. Some will and some will not. If very few buy the CLC, it will die. If many like what they buy and convince others, it will prosper. Hopefully most will not broadly accept the DBT results.