Sim Audio Moon Evolution Series, - I-7


Some great looking new equipment with the Moon Evolution series.
Any comments from any users or others that have demoed this new line? I am interested in the integrated I-7 model.
Thanks
mr_bill
Audio4ever I do applaud your honesty in at least showing your link to Sim Audio, thus showing a natural bias that would be considered normal under the circumstance. Still, it does technically take away from a certain objectivity in your evaluation of the Sim gear, that other members that do not have this connection might have over you.

I am sure you understand that an individual that has purchased gear with his own money, above other brands, will be perceived as more credible when compared with someone else with ties, ( current or past) to a manufacturer. It does not mean the gear is not worth an audition, but I am always concerned about superlatives from one individual, on one manufacturer, as applied to the complete manufacturer's line of products.

Even professional reviewers are often credible. When you hear things like '' I like it so much I bought the review sample'' Hogwash. I too would probably like it if I was able to purchase, let's say, a Moon W5 amplifier at dealer price, or 50% off retail. Furthermore,do we really think that a reviewer can be taken on an all-expenses paid trip to Europe, at the invitation of a manufacturer, and then be taken seriously on a glowing review ? (Pathos comes to mind here)

When evaluating or even commenting audio gear, objectivity is key, starting with no ties to either a manufacturer or dealer, and certainly no kick-back of the likes that are enjoyed from reviewers.

This is why I feel Audiogon is getting to be a bit too much dealer and manufacturer dependent, at the expense of the individual who is not in it for profit only.

I understand that manufacturers have it rough with dealers, and that Audiogon may be some kind of a threat. If Audiogon is so appealing to so many, I think you can partly blame the manufacturer-retailer system for establishing a price structure and retailer system that no longer justifies paying some of the exhorbitant prices in high-end Audio, where the dealer and even the manufacturer, once they have you money, are wondering where the next sucker is coming from.

Not always of course, there are good manufacturers and dealers still around, but they are diminishing in numbers,the dealers are, at least.

I also feel that it is up to the manufacturer to design and implement the way they will treat the customer, as this is a chain, with the manufacturer being a first important link, the dealer being a second important link.

Some others still, are thinking of the ''after-link'' or the after life their product will have in the used market, and mostly the satisfaction and well-being of subsequent users of their products. Bryston, with their 20 year transferable warranty is an extraordinary example. One that others not dare to imitate. Ever wonder why? It would be too simple an excuse to just say that Bryston makes an ordinary built and ordinary-sounding product and that the price is hyped for warranty coverage. While their is surely some provisions for this, I think the plain truth is even easier to extract. They are worth every penny on build quality and sound, have a loyal following, and are very reliable as their units plainly to not break down that often, as to not be a burden on warranty expense for the manufacturer. Talk about a winning proposition for everyone involved, including respect for subsequent owners.

Speaking only from my own humble direct experience, some manufacturers do not care much about the strength of these links, ( manufacturer and dealer) and prefer to spend big bucks on reeling the customer in, in a marketing show of ''galactic proportions'', from product sexyness that has cosmetic changes to their products faster than the time it takes for you to spell ''Moon'', to glossy ads in magazines and buying ''reviews'' in influencial magazines.

Many manufacturers do this of course. Some don't, if only because they do not have the economic means to afford it, or to have big-budget ad programs. All the better for us, I say. May take us longer to find out about worthy products by word of mouth and by actual, objective users of products on Audiogon and other sites, but sometimes this longer road is worth it, as long as people commenting are actual users having spent real money, and that their opinion is given in true objectivity.
Audiokicks - something else, just to clarify. I said I used to work in a retail store selling several high-end brands. That does not mean I have any ties with any of them, other than the obvious fact I own Sim gear. I bought them some time ago, obviously through my dealer for whom I've worked for, and yes, I got a great deal, call it a "friend accomodation". I could just have easily have had Classe, Magnepan, and Krell at the same type of discount. I chose what I chose because I preferred it. Also keep in mind that unlike retail customers, many of who are intelligent people but people not in this industry, you know only a small part of what we know that goes on behind the scenes, so all my comments should also be viewed as potentially educational when the comments are of a factual nature, not my opinions. Opinions don't educate, they form opinions. Nobody is trying to brainwash nobody here, and your own listening will reveal what gear is best for you. The person who spent thousands of dollars at or near retail may be more biased, in fact. When many spend that kind of cash, they try to find ways to justify their purchase even if they feel deep down inside they bought the wrong thing. The best most objective viewpoint would obviously come from someone who owns nothing, but can compare everything.
Please see my review of the I-7 on another Audiogon post re. the I-7. My ears tell me it is really excellent.