If you can afford to buy this stuff, most likely you are buying it for the looks and the good sound is just a perk (IMHO, of course).
Agreed. The big effort goes into industrial design. The other challenge is to market and sell perhaps only 50 models ever and to provide 10 years of support for parts. The advantage is that the cost is probably negligible compared to the price (perhaps 5% may be 10% max) - so the markup is huge when a sale occurs.
The end result is more akin to rare and high-end "art" than a purely functional instrument to reproduce music. Sound reproduction is clearly secondary, just as keeping time is not the primary objective of a Rolex (although they pretend it is) => primarily it is jewelery/fashion/image/life style apparel.