Generally speaking, it does not make sense for manufacturers to use anything but readily available current production tubes. First, they must be assured of adequate supplies for continued production as well as supplying customers with replacement tubes. Also, because each customer's system is different, and each customer has a different particular taste, a change in tube may not necessarily be better; so, why put a LOT of money into NOS tubes that may not be appreciated by the customer?
I know a lot of manufacturers don't encourage experimentation with different tubes. That is understandable given the sort of trouble inexperienced (or not-so-bright) customers can get into. Some supposedly "drop-in" alternatives for some types of tubes may really not be compatible in the particular circuit design even though the customer had no problem with making a similar switch in another component.
If the choice of tubes made by the manufacturer turns out to match YOUR own "ideal," that would be pure luck. Besides, you could not possibly know this without doing some experimentation. I own a pair of amplifiers that actually comes from the manufacturer with NOS tubes that are not cheap: RCA 5692 red base small signal tube, RCA double-plate 2a3s. I've talked to the manufacturer and he agrees that, even by his own personal taste, these are not the "ideal" tubes. He thought that NOS single-plate 2a3s sound better. But, they are very hard to obtain in near-new condition and are crazy expensive (about $2,000 a pair in decent condition, and I would need two pairs). It's not hard to see why the manufacturer would not consider supplying this amplifier with the "best" tube.
Are there current production tubes that sound as good or better than the best NOS? I don't know. I currently run EML meshplate 2a3s in my amp and like them MUCH more than the stock RCA double-plates. But, I have not had the chance to hear NOS single-plates in my amp. As for some other tube types, in my system, I have not found any current production tubes that I really like: for 6sn7s I like old Tungsol round-plates or the French Neotrons (copies of Tungsol round-plates); for 12AX7s I like Telefunken ECC83 or ECC803S.