But sales of expensive amplifiers depend on the audiophile's belief that quality/expense of any component is correlated with beautiful sound.
In most amplfiers the single most expensive item on the BOM will be be the beautiful thick brushed steel face plate. The control knobs are often the second most expensive item. The same goes for speakers - the woodwork and veneer is the most costly item. So nice high end gear is indeed truly expensive becuase teh actually are more costly to make.