Again, "build-quality" and "reliabilty" are two different things. I've never known the Joule stuff to be anything but reliable. Build quality is a little more subjective and debatable, more related to fit and finish than whether the thing works and will do so over the long run. I think the Joule gear is reliable. As is my Atma-sphere gear which arguably does not have "eye candy" build quality - though I happen to like the way it looks.